Why Is Bowflex Better Than Nordictrack?
Choosing the right home fitness equipment can feel overwhelming. With so many brands and models, it’s easy to get lost in features, marketing terms, and price tags. Two of the most popular names are Bowflex and NordicTrack. Both brands are well-known, but when you look closer, Bowflex often stands out as the better choice for many people. This article explains why Bowflex beats NordicTrack in several key areas. Whether you want to save space, get a better workout, or just make a smart investment, you’ll find clear answers here.

Exclusive Deals
Limited-time Exclusive Deals. Check current discount on Amazon.
Check Price on Amazon As an Amazon Associate I earn from qualifying purchases.Brand Overview: Bowflex And Nordictrack
To understand why Bowflex is often better, it helps to know what each brand stands for.
Bowflex launched in 1986 and quickly became famous for its innovative home gyms. The brand uses unique resistance technology, space-saving designs, and easy-to-use systems. Over time, Bowflex expanded into cardio machines, dumbbells, and other smart fitness products.
NordicTrack is older, starting in 1975 with its classic ski machine. It later became popular for treadmills, ellipticals, and interactive workout tech. NordicTrack focuses on connected fitness with iFit, its subscription-based virtual training platform.

Exclusive Deals
Limited-time Exclusive Deals. Check current discount on Amazon.
Check Price on Amazon As an Amazon Associate I earn from qualifying purchases.Both brands have loyal fans, but their philosophies are different. Bowflex aims for simplicity, versatility, and space efficiency. NordicTrack pushes digital content, variety, and high-tech features.
Space Efficiency: Why Bowflex Fits Small Homes
One of Bowflex’s biggest strengths is compact design. Many people want effective workouts but lack space for large gym machines.
Home Gym Size Comparison
Bowflex’s home gyms, such as the Bowflex Xtreme 2 SE and the Revolution, use vertical frames and multi-function arms. This means you can do dozens of exercises in a footprint as small as 7 feet by 6 feet. The Bowflex SelectTech adjustable dumbbells also replace up to 15 sets of regular dumbbells, saving even more room.

Exclusive Deals
Limited-time Exclusive Deals. Check current discount on Amazon.
Check Price on Amazon As an Amazon Associate I earn from qualifying purchases.NordicTrack’s machines, especially their treadmills and ellipticals, are much larger. Even the smallest treadmill can take up 6 feet by 3 feet, and you may need extra space to fold or move it. Their strength machines are less compact and often require more assembly.
Here’s a direct size comparison:
| Product | Footprint (L x W, inches) | Exercises Supported |
|---|---|---|
| Bowflex Xtreme 2 SE | 53 x 49 | 70+ |
| Bowflex SelectTech 552 | 16.9 x 8 (per dumbbell) | 30+ |
| NordicTrack Commercial 1750 (Treadmill) | 80 x 38 | Running, walking |
| NordicTrack Fusion CST (Strength) | 73.5 x 60.5 | 20+ |
Insight: Many people overlook the long-term value of space-saving equipment. Even if you have room now, a compact machine gives you flexibility if you move or reorganize your space later.
Versatility: All-in-one Workouts
Bowflex is known for multi-exercise machines. The Bowflex home gym line uses either Power Rod or Spiraflex resistance to give you a full-body workout with one device.
Exercise Variety
- Bowflex Xtreme 2 SE: Over 70 exercises, including chest press, lat pulldown, leg extension, squats, and more.
- Bowflex Revolution: Up to 100 exercises with 400 variations.
- SelectTech Dumbbells: Replace many dumbbell pairs for different exercises, from curls to shoulder presses.
NordicTrack’s main focus is on cardio equipment. Their treadmills, bikes, and ellipticals are great for heart health but do not offer true strength training in the same machine. Even their strength products, like the Fusion CST, offer fewer exercise options than Bowflex home gyms.
| Brand | Model | Exercise Types | Strength + Cardio? |
|---|---|---|---|
| Bowflex | Xtreme 2 SE | Full body | Yes |
| Bowflex | Revolution | Full body, advanced | Yes |
| NordicTrack | Commercial 1750 | Cardio (run/walk) | No |
| NordicTrack | Fusion CST | Limited strength | Some |
Beginner tip: Many buyers miss that machines labeled “home gym” may only target one or two muscle groups. Bowflex’s all-in-one design can replace several single-use machines.
Resistance Systems: Bowflex’s Unique Advantage
Bowflex’s Power Rod and Spiraflex resistance systems are different from traditional weight stacks or digital resistance.
How Bowflex Resistance Works
- Power Rods: Flexible rods bend to provide smooth, consistent resistance. They are lighter and safer than metal weights.
- Spiraflex: Used in the Revolution, this system uses elastic bands in disks to create resistance, similar to what astronauts use in space.
These systems are quieter, need less maintenance, and are safer for beginners. There’s less risk of dropping heavy weights or pinching fingers. Adjusting resistance is fast and easy, so you can switch exercises quickly.
NordicTrack’s strength machines use magnetic or cable resistance, which feels more like traditional gym equipment but can be louder and require more upkeep. Their cardio machines use motors and belts, which are not designed for strength training.
Non-obvious insight: Bowflex resistance systems don’t just save space—they also reduce noise and make early morning or late-night workouts possible without disturbing others.
Ease Of Use: Simple Adjustments And Setup
Bowflex machines are famous for their user-friendly design. Most models are easy to assemble, adjust, and move.
Setup And Adjustments
- Quick-change systems: The Xtreme 2 SE and Revolution let you switch between exercises without changing cables. This saves time and keeps your workout flowing.
- Clear instructions: Bowflex includes step-by-step guides and video tutorials. Many users report setting up machines within 1–2 hours.
- Mobility: Some models have wheels for easy movement, so you can store them against a wall when not in use.
NordicTrack equipment, especially treadmills and rowers, can be heavy and hard to move. Their strength products sometimes require more steps to adjust, which can interrupt your workout.
Beginner mistake to avoid: Many people buy equipment with complex adjustments, then avoid using it because it feels like a hassle. Bowflex’s simple systems help you stay consistent.
Technology And Connectivity: Simple, Practical Features
While NordicTrack is known for advanced digital features like iFit, Bowflex offers a more balanced approach. Their machines focus on practical features that most people actually use.
Bowflex Tech Features
- JRNY App: Bowflex’s digital platform offers adaptive workouts, video coaching, and progress tracking. It’s optional—most machines work fine without a subscription.
- Bluetooth and app connectivity: Track your workouts, sync data, and set goals.
- Integrated media racks: Hold your phone or tablet for music or streaming.
NordicTrack’s iFit platform provides interactive coaching, virtual runs, and scenic rides. However, iFit requires a paid subscription for most features, and many machines lose functionality when the subscription lapses. Some users find the tech overwhelming or distracting.
Non-obvious insight: High-tech features sound exciting, but many people stop using them after a few weeks. Bowflex’s approach means you get useful tech without being locked into a subscription.

Durability And Maintenance: Built To Last
Bowflex equipment is known for its long-lasting construction. The Power Rods and frames are built with high-quality materials and tested for years of use.
Warranty And Support
- Power Rod warranty: Up to 7 years.
- Frame warranty: Up to 15 years on some models.
- Customer support: Bowflex provides helpful phone and online support.
NordicTrack also offers strong warranties, but some users report issues with electronics, belts, or moving parts over time. Bowflex’s simpler design means fewer things can go wrong, and maintenance is easier.
Pro tip: Machines with fewer electronics and moving parts often last longer and cost less to fix. Bowflex’s focus on mechanical resistance keeps maintenance costs low.
Price And Value: Getting More For Your Money
Price is always a big factor. At first glance, Bowflex and NordicTrack seem similar in cost. However, Bowflex usually offers better value for money.
Upfront And Ongoing Costs
- Bowflex home gyms range from $700 to $2,900, depending on the model.
- Bowflex SelectTech dumbbells cost about $400–$800 for a pair.
- NordicTrack treadmills range from $1,200 to $3,000. Their strength machines start at $1,500 and can go higher.
- Subscription fees: NordicTrack’s iFit costs around $39/month, while Bowflex’s JRNY is about $19.99/month and is not required to use the machine.
| Product | Price Range (USD) | Subscription Required? |
|---|---|---|
| Bowflex Xtreme 2 SE | $1,499 | No |
| Bowflex Revolution | $2,899 | No |
| Bowflex SelectTech 552 | $429 (pair) | No |
| NordicTrack Commercial 1750 | $1,799 | Yes (iFit) |
| NordicTrack Fusion CST | $1,899 | Yes (iFit) |
Buyer tip: Always consider the total cost—including required subscriptions, maintenance, and accessories. Bowflex’s lower ongoing costs make a big difference over time.
Safety: Reducing Injury Risks
Safety is often ignored until it’s too late. Bowflex machines are designed with home safety in mind.
- No heavy free weights: Less chance of dropping weights or pinching fingers.
- Smooth resistance: Power Rods and Spiraflex do not create sudden jerks or stops.
- Stable frames: Most Bowflex machines are close to the ground and won’t tip easily.
NordicTrack cardio machines are generally safe, but their strength equipment, especially free-weight or cable systems, can be harder for beginners to use safely without supervision.
Beginner mistake: Many new users injure themselves trying to lift heavy weights with poor form. Bowflex’s resistance style helps you learn safely.
Noise Level: Quiet Workouts Anytime
Bowflex home gyms and SelectTech dumbbells are very quiet. There’s no motor, belt, or fan. The resistance is silent, so you can exercise early in the morning or late at night without waking your family or neighbors.
NordicTrack treadmills and rowers use motors, belts, and fans, which can be noisy. Even their strength machines may make more sound due to weight stacks or moving cables.
Non-obvious benefit: Quiet machines mean you’re more likely to stick with your workouts, since you won’t worry about disturbing others.

Customer Satisfaction: What Real Users Say
Looking at online reviews and fitness forums, Bowflex consistently gets high marks for ease of use, versatility, and value. Many users share stories of losing weight, gaining muscle, or getting healthier with Bowflex equipment.
NordicTrack also gets positive reviews, especially for cardio, but some users complain about iFit subscriptions and complicated setups.
A recent survey by Consumer Reports showed Bowflex home gyms scoring above 4. 5 out of 5 in user satisfaction, while NordicTrack strength equipment averaged closer to 4. 0.
Real user quote: “I’ve had my Bowflex for 8 years. It still works like new, and I love how quickly I can change exercises. My NordicTrack treadmill is good, but I use my Bowflex a lot more.”
Who Should Choose Bowflex Over Nordictrack?
Bowflex is the better choice if you:
- Have limited space
- Want all-in-one strength and cardio options
- Prefer low-maintenance, durable machines
- Want to avoid high subscription fees
- Need quiet workouts
- Value easy setup and use
NordicTrack is strong in cardio and interactive training, but for most home users, Bowflex offers more flexibility, safety, and long-term value.

Frequently Asked Questions
Is Bowflex Good For Building Muscle?
Yes, Bowflex’s Power Rod and Spiraflex systems provide enough resistance for most users to build muscle. Advanced users may eventually need more resistance, but for beginners and intermediates, Bowflex is highly effective.
Can You Lose Weight With Bowflex?
Absolutely. Bowflex machines support both strength and cardio training, which helps burn calories and build lean muscle. Combined with a healthy diet, you can see strong weight loss results.
Is Bowflex Hard To Assemble?
Most Bowflex models are easier to assemble than large treadmills or cable machines. The instructions are clear, and most users complete assembly in 1–2 hours. Having a second person can help with larger models.
Do You Need A Subscription To Use Bowflex Machines?
No. All Bowflex machines work fully without a subscription. The JRNY app adds extra features, but it’s optional. NordicTrack’s iFit, on the other hand, is required for many functions.
How Does Bowflex Compare For Durability?
Bowflex machines are built to last, with strong frames and long warranties. Power Rods can lose resistance after many years, but replacements are easy to buy. Overall, Bowflex’s simpler design means fewer parts to break or maintain.
For more details and independent reviews, check out the official Consumer Reports site.
Bowflex stands out for its space-saving design, versatility, and user-friendly features. For most people building a home gym, Bowflex is the smarter, safer, and more cost-effective choice over NordicTrack. If you want equipment that fits your life, not the other way around, Bowflex is hard to beat.

